Frisbee is the hottest social sport this year.
Author I Yang Wenjing reported that I investment community pedaily “two months ago, camping was everywhere by the park lake, and now there are Frisbees everywhere on the court lawn.” As you can see, the frisbee was caught off guard.
In sunny July, outdoor camping, which was very popular, welcomed groups of “disc catchers”.
Frisbee has become the most popular social sport for young boys and girls.
Together with camping and cycling, it is known as the “three piece set of exquisite life”.
“The happiness of summer is given by Frisbee.” Frisbee and summer let the young people under the epidemic vent.
Today, when searching for “Frisbee”, the number of notes in little red book has reached more than 180000, covering various categories such as introduction, tutorials, playing methods, rules, etc; Frisbee related entries have been read by more than 95million people on Weibo, and there are an endless stream of Frisbee videos on Tiktok.
Frisbees can be seen everywhere in the circle of friends on weekends.
With a large number of young women participating in Frisbee, VC saw a hidden track rise.
“From this year’s liuzhenhong phenomenon to Frisbee, social movements are sweeping young women.
Our colleagues in the consumer technology group recently looked at yoga pants.” According to the analysis of a VC friend in Beijing, just as lululemon is propped up by a pair of yoga pants with a market value of more than 200 billion, the domestic new middle-class women’s sports track has just erupted.
This summer, Frisbee became the hottest social sport for young men and women.
How popular is frisbee? Wang Lin is a post-95 girl from the third tier cities in Fujian.
In July, because the weather was too hot, she put away the camping equipment, and began to see Frisbee intensively on the little red book.
Those girls who wear tight sportswear and run recklessly on the football field immediately attracted her.
(picture source: screenshot of little red book) so, after a preliminary understanding of Frisbee, she prepared equipment, and about a number of friends experienced the pleasure of “flying with frisbee”.
Back in the 1970s, Frisbee became popular in Europe and America.
Because the sports itself has many characteristics, such as novelty, liveliness, change, challenge, small differences between men and women, no site restrictions, etc., it has attracted fans of all ages.
In the 1980s, Frisbee was introduced to China, but it was rarely visited for a long time.
A Frisbee coach in Beijing recalled that when he came into contact with frisbee more than 10 years ago, it was still a special niche sport, and few people played it.
Unexpectedly, in recent years, the number of institutions and students who came to him for teaching increased sharply.
Especially in the recent year, the speed of Frisbee fire surprised him and his friends.
“Playing frisbee is addictive!” Wang Lin shared her first experience of playing frisbee with the investment community.
In her words, once this mode is turned on, I want to play it in a few days.
“It’s a little addictive.
Sometimes I raise my hand and want to throw Frisbee.” Wang Lin’s boyfriend also admitted that Frisbee made a great contribution by letting a girlfriend with little exercise cells go out for exercise.
Why is Frisbee popular? In addition to the low entry threshold, Frisbee is also a special civilian sport – compared with camping, skiing and a series of sports that need to spend money to buy a lot of equipment, Frisbee lovers are not so “losers”.
The investment community learned on an e-commerce platform that the price of a Frisbee ranges from dozens of yuan to hundreds of yuan.
For beginners, a Frisbee of 20 or 30 yuan is enough, but it is just a meal.
According to many stores, even Frisbees worth hundreds of yuan come from the premium of secondary creation and Brand Co branding, and there is no too much difference in quality and feel.
“This should be the most friendly entertainment for the student party.” Zhao Chenxi, who is studying at a university in the north, said bluntly.
Zhao Chenxi is a new Frisbee enthusiast.
Before that, she has never fallen behind in online popular activities such as script killing, board games, camping and skiing.
“Because the enthusiasm is very short, I like to play new things”, but every time I play it, I often spend hundreds of yuan, and I often have to live frugally for a long time.
In a camping activity in April this year, a friend brought a Frisbee, and Zhao Chenxi immediately fell in love with this sport after trying it.
“Playing frisbee is like going back to the fun of throwing sandbags with friends when I was a child.
The moment I hold it in my hand, I feel a sense of intimacy.” In the process of playing frisbee, Zhao Chenxi realized many friends, “why not be thin and expand the social circle?” According to the data, in 2021, the number of people playing frisbee in China exceeded 500000, while in 2022, Frisbee became the first popular sport among young people, accounting for more than 40%; More than 60% of single young people hope to make friends through Frisbee.
“Have you made an appointment recently?” Frisbee is becoming a new way for young men and women to socialize.
Many fans mentioned that “frisbee is another way to kill time, at least temporarily forgetting the trouble of the epidemic in sports.” Young people give Frisbees more emotional value, just like any online celebrity activity they have been popular with before.
“Throw the frisbee into the 36 degree wind and always love sunshine and freedom.” From screenplay to skiing, from camping to Frisbee, it may still be these young people who have brought humble niche hobbies to the trend.
Selling Frisbees brings in 60million entrepreneurs a year, but investors are hesitant.
Is it easy to do this business? Gu Shen, a Frisbee entrepreneur in Beijing, told the investment community that under the tide of national fitness, Frisbee is a sport that can be compared with the big ball industry chain.
At present, Frisbee can be made into a sophisticated professional or semi professional team, a national fitness club for ordinary people, or even a social platform.
In 2021, Gu Shen, who was working in a state-owned enterprise at that time, began to contact Frisbees.
At first, this movement only spread in small circles.
When he saw Frisbees appear on social platforms, Gu Shen smelled business opportunities..
