This article is 2100 words | the reading time is about 5 minutes
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It is recommended to collect it first and then read it
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Q & A: I’m a yoga teacher
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I want to find someone else to open the library together
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I don’t know if it’s ok? If the opening is divided into two parts, it must be product + marketing
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The product here is our yoga teacher, and marketing is the partner that yoga teachers are looking for
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If we want to sell our products, what are the main basic work of marketing? It must be: 1
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Be able to pull new 2
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Understand and promote activity 3
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Be able to retain 4
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Be able to transform
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So to complete so much work, partners need to have a certain ability to coordinate the resources and team of the whole yoga studio
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Many yoga teachers make complaints about their partner’s choice
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But once the partnership, I may not have done as much as I did when I was alone
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Indeed, many yoga teachers have strong abilities, but when choosing partners, it’s easy to decide to start a business together because they “feel angry, think the other party can talk, feel the other party’s connections” and so on
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But in fact, it is not rigorous to decide to start a business together only based on perceptual factors
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After all, partnership is the same as choosing people to get married
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It’s best to know each other in order to do a good job in opening the museum
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How to choose partners? You can pay attention to the other party in the usual details, so as to avoid cooperation mistakes in advance
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He / she must have 8 abilities: 1
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Planning ability
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When chatting at ordinary times, pay attention to whether the other party has planning ability for a thing
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For example, two people are good friends and plan to travel together, which is a good opportunity for investigation
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You can examine the other party’s plan for the whole process
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When to get up, where to get to the first stop, where to play in the middle, how to return, etc
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I believe that those who can plan tourism must also have an overall control over other things
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2: The ability of operation planning can be seen as being sensitive to the external market
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For example, in highly competitive cities, after your research and investigation, each yoga studio is promoting its own small classes
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If it is her, in the face of competition, is there any other operation strategy, what courses or activities to start from, why to do so, etc
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If the other party can give reasons, her operation planning ability must be good
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3: Emotional intelligence should be high, and marketing must have their own set of views on the human characteristics of consumers
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You can listen to her comments about her friends, school teachers and classmates in your usual chat
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Even, you can invite her to talk about recent hot events and even policy trends
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If she can sort out a set of great views, it will be easier for her to expand her membership and get customers in the future
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4: When designing products, yoga teachers are often too confident in their courses, but they do not necessarily meet the needs of members
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In the article of the previous interview with the owner, some owners also said: if you open a new course, you’d better go to the yoga hall in other cities to experience the same and see the feedback of members
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Therefore, the partner in charge of marketing must have a certain design ability for the course from the perspective of members
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She can not interfere with specific teaching, but once she meets member feedback, she can have the ability to adjust the Commission
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5: Publicity ability publicity includes not only the majors of the courses mentioned above, but also a certain understanding of publicity channels
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For example, how to use wechat group, how to write copywriting in the circle of friends, what courses to sell at what time, etc
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These can also listen to her specific views before partnership
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6: Whether she has led the team before, whether in the school or in the previous work unit, is a very important assessment point
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Find someone who has led a team to cooperate, and you will find that she can easily organize and build a team according to the current state of the yoga studio
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If the other party has never done team building before, you will need to spend time running in alone after you partner
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7: Understanding the incentive will assess the partnership means that we have found a method that can be copied and enlarged, and many people have to make things bigger
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Many yoga halls that have been open for about 3 years are prone to internal volume and some bottlenecks
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For example, employees play mobile phones all day and do nothing; Or other teachers are not serious in class, often late and leave early
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Although fines can solve some problems, in terms of people’s management, partners in charge of marketing must know how to motivate employees at any time so that employees can find their own value in time
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In addition to the first time, you can formulate appropriate performance assessment in combination with the current development of yoga hall
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You can often talk about your own views on the development of yoga hall in the future, which is also a very important ability of partners
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You can also extend the reading: tell the story of two people opening a yoga studio together
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How should the partnership agreement be written? Three knowledge points make it easy to open a yoga studio together
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In order to avoid disputes arising from the opening of a yoga studio together, we need to know..
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The yoga studio is fine
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What if the partner wants to quit suddenly? Is it feasible to open a yoga studio and find 100 partners? How should the two sides make rules to open a yoga studio in partnership, and how to find suitable partners for group communication
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