Many yoga studios do pre-sale promotion and issue leaflets on the street with a simple sentence of “learn about yoga”
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Although customers receive your leaflets, they will only throw them away
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Obviously, it is invalid to issue leaflets
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So what is the effective order in the promotion of Yoga pre-sale? Deposit, because deposit is the source of performance realization
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In order to collect the deposit, yoga owners will take wechat as the first goal, and send out orders in the pre-sale promotion, followed by wechat private chat transformation
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In fact, this is a slight detour
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In fact, we can be more efficient in collecting deposit
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How to do it? Now the deposit is killed, and the deposit is the main guide when issuing the single page, not just adding wechat
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In the last issue, I shared a set of dry goods “yoga studio pre-sale activities – a set of script scheme, bulk transaction of customer’s deposit” which was specially chatted out on wechat
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This time, I will give you a more fierce dry goods – pre-sale promotion script, so that customers can pay the deposit on the spot on the street# 01 Pre sale promotion on the spot deposit, these materials can not do without ① yoga studio deposit card ② leaflet page ③ receipt ④ Pen ⑤ Also, yoga teachers who are pushing in the market should hold the materials in the order of ① to ⑤, cooperate with the Yoga Pro pre-sale promotion script, and take out the materials in order# 02 The first step to get in touch with customers is to break the ice and introduce yourself: “Hello, sister, I’m XX yoga teacher, have you ever been in touch with yoga before?” Then the deposit card into the hands of customers: “sister, you look so good temperament, do you usually have any way of fitness?”? Have you ever been exposed to yoga? ” If the customer refuses, don’t be discouraged, because it’s normal to be rejected in the pre-sale promotion
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Calm down and then look for the next customer
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If the customer holds the deposit card, he will continue to talk about the following words: “sister, it’s like this
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We have opened our yoga studio very close to you in XXX
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This is our leaflet page
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Please have a look.” Take the leaflet and show her: “this is our venue map.” With this sentence, turn directly to the back of the pre-sale leaflet
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Instead of letting the customer see the price information on the front of the leaflet, let her see the timetable directly
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Always remember: the value is less than, the price is not quoted, before your yoga studio has shaped the value, you tell the customer the price of any pre-sale activity with preferential strength, she will feel expensive
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Because people always pursue cost performance, when the customer doesn’t know the service quality, teaching staff and practice effect of yoga studio, no matter how you promote it, she will only think “with so much money, why don’t I go to the gym?” 2) Dig pain point during the pre-sale marketing period of yoga studio, if you want the customer to pay the deposit on the spot, you have to give the customer the reason to pay on the spot, so we need to understand her needs and find her pain point: “sister, what do you want to improve through yoga?” If the customer answers, it means that the customer has a need, then we will specifically introduce the courses that can meet her needs and help her improve some problems according to her pain points, so as to shape the value of yoga studio
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If the customer doesn’t want to improve, he can change his words and directly point to the schedule on the pre-sale promotion page and ask, “sister, our yoga studio has popular fat reduction and shaping, shoulder and neck physiotherapy and postpartum repair
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Which course are you more interested in?” The customer does not answer does not mean that there is no demand, because sometimes the customer does not know what to choose, so closed questions can help the customer make a choice
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3) After introducing the classroom and grasping the pain point, we can introduce the value of yoga studio
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Please affectionately introduce the reasons for choosing your yoga studio to the customers
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Select two unique advantages and let the customers see the copy written on the pre-sale promotion sheet
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Because people’s attention is limited, it’s hard to remember too many advantageous customers
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You only need to choose two key points for promotion
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The advantages of every yoga studio are different
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I won’t elaborate on this part
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If you want to organize the pre-sale promotion of yoga studio’s advantages, please reply to [chat deposit] at the background of the company, and I’ll teach you alone
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Of course, don’t forget to introduce the address
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Introduce the address according to the mission and vision of the yoga studio, with emotion and firm eyes“ Sister, our yoga studio is open in XX address
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Most of our female friends are around us
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We just want to help more women understand yoga and get back to health
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” 4) Introduction activities through the above pre-sale promotion techniques, the value of yoga studio is almost in place
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Now you can enter the theme and introduce the pre-sale price of yoga studio: “yes, sister, our store is holding a 200 to 2000 recruitment activity for founding members
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Look at you (pain point), just as our yoga studio can help you, you can learn about it
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Look at your Dingjin card
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After you become a founding member of our family, you will get a 2000 yuan cash card
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You can choose the card that suits you in the recruitment ceremony
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You can immediately reduce 2000 yuan and enjoy the lowest price of the activity
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” Generally speaking, customers will not make a commitment to this link
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Don’t worry, we will go to the next step
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5) Emphasis on the quota, emphasizing the yoga studio pre-sale promotion activities in the limited, let her have a sense of urgency, using words to give her a reason to pay deposit on the spot
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You take the pre-sale promotion sheet of yoga studio, point to the “limit 100” on the leaflet, look at her with firm eyes, and say: “and sister, we limit the top 100, only the top 100 can enjoy this discount, sister, I’ll reserve one for you?” If she doesn’t refuse but still has a deposit card in her hand, it means that she has a need, but there are concerns, so she will go to the next step to promote the single link and solve her concerns
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6) At this point, the demand for payment has also come, and the value has been shaped
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At the moment, customers’ worries are nothing more than about money, and 90% of them are afraid of high price
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So we only need to solve the money worries, and the deal will not be a problem
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We said in a serious and sincere tone, “sister, what do you want to consider? Well, sister, there will be a recruitment ceremony for the pre-sale and opening of our yoga studio
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Our general manager will announce all the card prices and items, and then you can handle them according to your time and needs
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You can rest assured that our price must be the most cost-effective yoga studio of the same grade
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Our boss opened the business just for popularity
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You can rest assured
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And I am a professional yoga teacher
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I have taken classes in many places before
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Now I am a full-time teacher in this yoga studio and participate in the pre-sale promotion
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I just want to make more people pay attention to yoga and health
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You see, you really need professional yoga teachers and yoga studio to help you
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Please believe me, it is the most correct choice to choose our yoga studio
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Join us as our founding members, and we will change beauty together
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If you need anything, please call me
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I’ll be here any time
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” This not only solves the worry, but also shapes the value of yoga studio once again
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According to our practical experience of more than 2000 Yoga stores, this set of pre-sale promotion script has come down, and the success rate is as high as 80%
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Of course, if the customer still refuses to pay the deposit, don’t give up this customer resource
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Use words to guide her to add your wechat, then do circle of friends marketing, and then do transformation
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For the marketing method of circle of friends, please refer to the copy of Yoga activities like this, so that customers want to transfer money when they see it.
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